Jumbo.

Cheer your way to Zandvoort.

With demand for the Dutch Grand Prix at an all-time high, Jumbo wanted to make the experience accessible to more fans. We turned that into a simple idea: if you want to be there, you have to cheer for it. Under the name (Max)imaal Juichen, listeners had to hit a set decibel level in the studio.

Loud enough? You win tickets to Super Friday at Zandvoort. A mechanic that turned fan energy into access, capturing the excitement around Max Verstappen perfectly.