NET 5.

Even Santa is watching NET5.

NET5 set out to become the go-to destination for Christmas TV in November and December. A place for warm, feel-good content the whole family can enjoy. We built a campaign around a simple idea: everyone watches NET5 at Christmas. Even Santa.

Santa became the face of the campaign, showing up across all touchpoints like a NET5 version of Loeki. Not as a guide, but as the viewer. Sitting on the couch in a cozy living room, zapping through the channel and reacting just like we do. By making Santa the viewer, NET5 didn’t just claim the content, but the feeling of Christmas TV itself.