Light Safari.

Turning the off-season into a reason to visit.

We co-created Light Safari together with Beekse Bergen to solve a clear challenge: bringing visitors to the park during the winter months. Together, we developed an entirely new experience, supported by a full-scale campaign. One that transforms the park after dark into a large-scale light safari, giving people a reason to visit at a time of year they normally wouldn’t.

By turning a quiet season into a destination, Light Safari became more than an event. It became a new tradition for Beekse Bergen.