Ristorante Pizza.

Adding a slice of romance.

Ristorante has stood for Italian, romantic, light and carefree for over 40 years. The challenge was to keep that DNA relevant for a younger audience. Lang Leve de Liefde provided the perfect setting. A dating experiment where connection, or awkwardness, unfolds in real time.

We integrated Ristorante into that dynamic by turning pizza into a conversation starter. Each slice carried a question, helping participants connect during a shared pizza date. By making the product part of the interaction, Ristorante became more than a presence in the show. It helped shape the moment.